Grow your business by building your people with Bright Ground.

People & Culture Consulting for Luxury, Retail & Consumer Businesses in Australia 

Sound familiar?

  1. Retail is the least confident industry in Australia right now, and your people feel it first. 

  2. You keep running transformation programs, but the same problems come back. 

  3. The org chart has changed, but the way people work has not. 

  4. New leadership teams are formed. Becoming one team takes longer.

Two women holding coffee cups and shopping bags in a shopping mall.
Black and white portrait of Dorothy Liu, founder of Bright Ground.

Dorothy Liu

Founder & Principal Consultant

With 20 years of hands-on leadership in People & Culture, including 12 years in the retail and consumer sectors, I’ve had the privilege of transforming teams at global icons like CHANEL, Estée Lauder, and adidas. I've led organizations of 200 to 4,000 people across the frontline, supply chain, and corporate offices to strengthen effectiveness, grow inspiring leaders, and build vibrant cultures that drive lasting growth.

How We Help You

  • People working at desks in an open-plan office.

    Organisational Effectiveness

    We design or redesign the structure, roles and decision-making that keep your organisation clear and effective as you grow.

  • Clothing and accessories displayed in a retail store.

    Culture Transformation

    We shape a culture where talented people want to join and stay, and an employee experience your people turn into the best customer experience.

  • Four colleagues discussing work around a conference table.

    Leadership Capability

    We help your managers unlock potential through evidence-based assessment, coaching, and tailored development programs.

Black and white portrait of Dorothy Liu, founder of Bright Ground.


Work With Me

Bring the situation as it is. You'll leave with a clear first step.

Take a 5-minute assessment to understand where you are strong and where you need to focus to lift performance.

Read: Organisation Redesign by Design, Not by Default →

People & Culture consulting in Australia

Do you provide HR consulting for luxury, retail and consumer businesses in Australia?

Bright Ground provides HR and People & Culture consulting for luxury, retail and consumer businesses in Australia, with support across organisational effectiveness, culture transformation and leadership capability.

What can Bright Ground help our business work through?

Support can focus on clearer roles and decision-making, the experience employees have at work, or how leaders work with their teams. The starting point is your business situation and the change you want to see.

Request a complimentary 30-minute conversation